Transit Digitisation &
Operator Monetisation
Read our engineering stories, bus operator monetisation guides, and local transit advertising reports directly from the GetMyBus team.
Digitising Private Fleet: The Architecture Behind Live GPS Tracking
How we deploy low-latency GPS telemetry and smart ETM handhelds to provide real-time bus tracking and cashless UPI payments across Kerala's highways.
Unlocking Passive Revenue: How Onboard Screens Pay Bus Owners ₹3,500/Month
A deep dive into our transit ad-tech model. Learn how private bus operators are countering fuel inflation using automated digital signage without subsidies.
Hyper-Local Reach: Why Transit Screen Ads Outperform Static Billboards
How brands are using route-targeted, geofenced advertising on GetMyBus onboard displays to connect with passengers along the busy Kollam–Trivandrum corridor.
Commuter Safety & Convenience: Cashless Ticketing in Kerala
From boarding delays to secure transactions, see how tap-to-go smart cards and UPI QR integration are making public transit safer and more accessible.
The Priyadarshini Crisis: Why Kerala's Private Bus Sector Needs a New Revenue Model Now
A deep dive into the financial impact of the free travel scheme on Kerala's private bus sector, and CP John's suggestion for a non-ticket advertising revenue model.